Masterclass: How to write better award entries

Friday, June 22, 2018

There is an art to writing award entries, one which can make or break your entry. If you think you missed some chances at recent awards or if you want to prepare for some upcoming international award festivals, you should definitely attend this acc-hosted masterclass.

This 2,5 hour course is run by Dominic Mills, a British experienced award writer and judge. A staggering 85% of agencies that attended his masterclass last year in the UK, went on to be nominated in the international Content Marketing Awards.

The focus of the masterclass will be on how to write a case in the field of Content Marketing, but any other discipline will benefit from the learnings, so all acc members are welcome.

Course Content (Course in English):

  • Know your audience
  • How judges read awards
  • What catches their eye
  • Tell a story
  • Devise an internal process
  • What good writing looks like
  • What not to do
  • What judges hate

Bio Dominic Mills:

Former Campaign editor and editorial director, Dominic Mills writes the weekly 'Mills on Monday' column for Mediatel's Newsline. He regularly chairs conferences for Mediatel and other organisations, including ISBA and the IAB, hosts video shows, and is a consultant editor for the IPA and the Content Marketing Association. he has written about advertising and media for more than 25 years.

For more information and subscription:




Intéressé par les nouvelles tendances du marketing du contenu? Inscrivez-vous et recevez notre lettre d'information dans votre boîte mail.