The Fat Lady is a content marketing agency that breaks the status quo.
Why? Because too much content passes like a ship in the night: unseen.
And that is a shame, no?
By making content smarter, from a strategic point of view, more creative and more qualitative, we get noticed and achieve the results we are all dying for.
And our clients love it.
That is why we have strong and long lasting bonds with them.
They see us as an integral part of their marketing department.
With The Fat Lady you get a strategic roadmap, content that makes you stand out and content that answers every possible question your public has. You get well researched articles, immersive videos, engaging social media posts, we might even throw in something innovative.
With The Fat Lady, expect the unexpected, because 'it ain't over till the fat lady sings'.
2015
21

Strategist & Managing Partner
Koen
Denolf

Creative Director & Managing Partner
Frank
Geerts
CLIENTS & INDUSTRY
UGent (education), DNS Belgium (online solutions), Worldline (payment solutions), Kidslife (public services), Takeda (health care), Colruyt Group (retail), ING (banking)
AWARDS
2018
Grand Prix Content Marketing:
- ACV: NT magazine - Best cover & best photography
BOCA:
- DNS Belgium: Claim je idee - Best use of content in an integrated campaign - Bronze
- Takeda: Wij hebben Crohn / colitis - Best use of social - Silver
- Takeda: Wij hebben Crohn / colitis - Best content marketing program B2C - Gold
2019
Grand Prix Content Marketing:
- UGent: Get Up, Stand Up! - Content design
BOCA:
- UGent: Get Up, Stand Up! - Best content program Not for Profit - Silver
- ACV Openbare Diensten: NT magazine - Best print publication internal/Member - Craftsmanship
- The Fat Lady: The Fat Five - Best video/video series - Craftsmanship
- UGent: Get Up, Stand Up! - Best content design - Craftsmanship
2020
BOCA:
- The Fat Lady: 20 thoughts before noon - Best content marketing program B2B - Silver
- Universiteit Gent: Studiekiezers traject - Best content program Not for Profit - Silver
- Universiteit Gent: University Ghent content marketing - Best Content Governance - Gold
- The Fat Lady: P&P update - Best creation E-newsletter - Craftsmanship
CONTACT
Gasmeterlaan 114A,
9000 Gent
(+32) 92 66 14 18
joke@thefatlady.be