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CUSTO AND BPOST HAVE THE PLEASURE TO INVITE YOU TO
THE FIRST CONTENT MARKETING SEMINAR ON AUTOMOTIVE

These days, marketing is impossible without great content. The best way to interact with and seduce your customer is to share great content that fits his or her lifestyle and matches your product with his or her ambitions.

Practically every car manufacturer has a long tradition of using content marketing tools (customer magazines, blogs, newsletters, etc), but:

Find out the answers to these questions and more. Or ask your own questions at the experts in our first Content Marketing Seminar for the Automotive Sector, organized by CUSTO (the Belgian Association of Content Marketing Agencies) and bpost.

programme

13.45

Xavier Hulpiau, Sales Director, bpost
Pieter Vereertbrugghen, President, CUSTO
Welcome & introduction

14.15

Gavin Green, Automotive Director, REDWOOD UK How content has pushed premiumisation across all levels, from Mazda to Aston Martin

15.00

Steven De Deyene, Digital & Social Media Manager, BMW
Ophelie Van Hagendoren, Account Director, AIR
How BMW shifts Content Marketing to the next gear

15.30

Vincent Konings, Research Manager, INSITES CONSULTING Findings research benchmark for (automotive) content programs

BREAK

16.00

Tatjana Raman, Media Expert, bpost media Succesful content marketing strategies with custom magazines

16.15

Frédéric Hurchon, Marketing & communications manager, AUDI
Daan Richard, Strategy Director, PROPHETS
Gold winner Best of Content Awards 2018

16.45

Koen Denolf, Managing Partner & Author, THE FAT LADY Highlights fresh from the Cleveland Content Marketing World Congres 2018

NETWORKING

practical information

Thursday, 13 September 2018
Doors open at 13.15 for coffee and snacks.

La maison de l’automobile, Boulevard de la Woluwé, 46
1200 Woluwe-Saint-Lambert

Target audience: Marketing & communication specialists
Level: No prior knowledge needed
Languages: English, French, Dutch

Admission is Free, upon invitation only

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